A slideshow is a great way to create video that's simple to do and gets your message across. You might even just want to let people know who you are and what you’re about: short films or slideshows can be very effective. And if you’re trying to raise funds, then telling people a bit about your team can help build trust and get them to engage with you.
Why Make a Slideshow?
Using video has lots of
benefits; you can engage people in a different way and generate better
People expect business and non-profits to create video about what they do. Video can often help evoke different emotions or feelings than stills can. Even if you’re just using stills with motion, video is more eye-catching and engaging than just stills on their own. So a slideshow is a great, do-able way to tell a story, or inspire action. Like making a donation!
Our Top Tips for Creating a Fundraiser Promo
- Know your
audience – you need to know who you’re talking to, so do your research
and be sure you’re reaching the people you want to touch with your efforts
- Know the purpose of the video – it’s best to keep it simple and with only one theme
- Have a clear message and call to action. If you want people to donate, don’t hint at it, tell them where they can do that
- Keep a consistent style across your branding and videos: audiences should start to be able to recognise that it’s you as soon as they see the start of your video
- Be relevant, and stick to your purpose: nobody wants to watch ¾ of a video before the point becomes apparent
- Celebrate your wins – If you’re fundraising with your video, don’t only release content when you’re asking for something, try to inspire and engage as well as raise money
Try a Placeit Template
Creating a fundraising video couldn’t be easier
with Placeit: you don’t need any additional software to make something engaging
and attractive, and you can do it all online.
Pick a Slideshow Template
For our example, I've picked Fundraiser Slideshow Video Maker for a Nature Conservancy. This template is for a conservation non-profit, but it can really be used for anything. I'll give you a quick run down of some of the main features.
This is how the layout looks when you open it up. You can see that everything you'll need is right there on the screen and there's plenty of choice for you to customise and add your own bespoke touches.
Adjust Text and Fonts
There are a good range of fonts to choose from, and there's a preview next to each one, so you can see how it'll look without having to do anything! Choose something clear and easy to read.
You'll see you can also change the position of the text, and its alignment.
Pick Stock Media or Add Your Own
If you hover over the images in Background 1 and Background 2, you'll see how they animate and also other stock options to choose from. You can upload your own picture or footage if you prefer, too.
You need to hit Preview Slide to see your changes.
Your slides are shown along the bottom of the page: you can add, delete and change them by clicking on them.
If you want to keep consistency across your video, you’ll need to change the font
on each one. Here's another example using the same template:
Extras: Music and Effects
Once you've nailed your content, think about whether you want to include music. There are a range of options to choose from and you can search by keyword or look through the categories.
Finally, there's an option to change text position, animations and
effect colours, so there are plenty of ways you can keep using the same template for different projects and they'll still look different.
When you're finished and you're happy, just hit Download. You'll get an email when your slideshow has finished rendering.
If you'd like to see some more examples of great fundraising slideshows or promotional videos, there are loads to choose from over at Placeit.
Video Marketing: The Next Level
Creating a simple slideshow is a good start, but there's so much more you can do with video to create a more effective fundraising campaign. In our free video marketing guide, you'll learn how to take your video marketing to the next level and run popular, eye-catching campaigns that will get people talking and sharing and will have the funds rolling in.
Don't worry—you don't need to be a video expert either. This guide takes you from novice to expert step by step, spending time on all the details and explaining all the concepts. Try it out, and see the difference in your next fundraising campaign!