In this tutorial you'll learn how to use a logo animation template to complement your brand.
Why Use Logo Animation Templates
Starting from scratch can be hard, and a template gives you a good jumping off point. They can provide the inspiration to work out what you want.
A popular argument for not using a template is that it can dilute the uniqueness of your brand. While that can be true, it’s important to consider why that might be the case and the things you can do to negate that, if so.
Using a design template can be a good solution in many situations, whether you are motion designer, graphic designer, or DIY-ing small business owner. With the way they're built, you have input without needing to know all the design or video software inside out. Many templates allow you to use ‘drag and drop’ facilities and have detailed modular controls to create something customised quickly and easily.
How to Create a Logo Animation Using a Template
Customise Your Template
You want your logo animation to be unique, and templates allow for customisation. This is where you can cement your brand and make it different from other similar offerings. Be sure to adjust colours to match your brand, sticking with a simple colour palette.
Even if you’re using a template to create a video logo, be consistent, and choose templates with movement and moods that match those of your brand. We have some more advice in our tutorial, How and Why: Create an Animated Logo Reveal.
Choose Carefully and Be Subtle
Your logo, even animated versions, shouldn’t change very often. For that reason, you should make your template choice carefully—don’t pick something you’ll dislike in a few months. Movement of your logo should be purposeful and fit your brand’s style—less is more, and more is sometimes less!
Learn How to Customise a Logo Template in After Effects
The Envato Tuts+ YouTube channel is home to incredible guides and tutorials to help you learn new skills for After Effects! This free course takes you through the logo animation process using a template.
Top Logo Templates for Adobe After Effects
Envato Elements has hundreds of logo animation templates for After Effects, and you can download as many as you like once you’re subscribed. Here are three great examples:
The Wave Logo Reveals bundle is a fun choice for showing off your branding. They effects here are well animated and can suit any logo. You'll also get transition effects in the same style with this download.
This 3D logo reveal is an easily-editable choice for any company. It works without plugins, and renders quickly. Customize it to put your logo text, and more in the animation.
3. Simple Logo
Go for a minimal corporate look with Simple Logo. It uses a cool water effect to reveal your brand. The effect is subtle and does a good job of centering audience attention on your logo.
Funky and modern, these Glitch Grunge Logos are ideal for creatives. This pack comes with four unique options. All of them can be customized to fit your branding. It's easy to use, and also includes a video tutorial.
Bring the vintage look into the modern age with the Retro Logo Reveal. The effects have a lot of flair, and make this download an instant classic.