1.1 Introduction

Product photography plays a vital role in print, video and on the web. If you're selling a product the goal could be to show a lot of detail. If you're advertising a product the goal could be to build anticipation. So you may choose to do something much more dramatic. No matter what you're trying to achieve, mastering lighting and the set up is key to producing great looking results. Hi, my name is Dave Bodie for TouchPlus, and in this course you will learn how to create a great looking product photo from an artist illustration. To pull this off, you're going to need to have a lot of control over your lighting and this means using flash. So that you have a better understanding of flashes, you're going to learn about speed lights, in studio strobes, how they are different and how to trigger them. You are also going to learn how to use a basic incident light meter so that you can use your flashes efficiently. In the example shoot, you will see both speed lights and strobes used with a few basic modifiers to create this look and you will see it built up one light at a time. You will also see how to give your clients a little extra value by quickly creating a few additional looks from the same lights and modifiers. At the end of this course, you will have the tools that you need to be able to stage your products, meter the light, and shoot some fantastic looking product shots with multiple flashes. The first step is going over what you need to get started. And that's coming up next.