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1.1 Introduction

This course is all about the hows of commercial photography: how to get started, how to find clients, how to deliver great work, and how to keep those clients happy. You'll learn the fundamentals of creating your portfolio, defining your look, and building a stable photography business.

1.1 Introduction

What is commercial photography? Commercial photography sells. It's your job to take the client's idea and create an emotion that causes someone to buy that product or service. Hi, I'm Ben Lucas and this is the Tusk Plus course on the business of commercial photography. I am a full-time commercial photographer and wedding photographer in the Seattle area. And I've been building my studio over the last five years to make it profitable. And now, I'm gonna show you how to do the same thing. So in this course, we're gonna cover how to get started, get your foot int he door. I'm gonna show you how to build a portfolio. I'm gonna show you how to find your very first clients, and the client relations required to keep those clients, and get referrals. I'm also going to show you how to maintain a profitable business. So I'm going to show you budgeting and pricing. So next up, let's take a closer look at the definition of commercial photography.