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Commericlaphoto
  • Overview
  • Transcript

6.1 Summary

After taking in all of the information from this course, it’s important to set aside some time to review the most important points and get your bearings. That’s exactly what you’ll have the chance to do in this final video.

6.1 Summary

Thank you so much for watching this course on getting started in commercial photography here on tutsplus. First we define what commercial photography is. It is selling a product or service. Next, we talked about your role as a commercial photographer and the different types of people you'll work with. Art directors, stylists, and logistics people. We talked about how to get an internship if you're just trying to get your foot in the door. Remember persistence is key. Find the people you wanna work with, follow up, and don't be afraid to keep on trying. We talked about how to build a portfolio. Look at the photographers that you like. See if there are any consistent themes. And see if you can see those own themes reccurring in your own work. We talked about how to find your ideal client. Not every client is the right one for you. And it's important to recognize and find the people you wanna work with. We covered some of the common assignments you'll be asked to do as a commercial photographer. For me, I regularly get asked to do portraiture, mostly head shots, some real estate, and products. We talked about how to find your style, how to niche down your work. So you can create an identity and a brand. That speaks to the world and is uniquely you. We talked about the importance of proper post production, whether it's clean and simple on a head shot. Or whether you're creating a vast fantasy landscape. Being able to prepare proper formats and profiles for both print and online publication is incredibly important. We talked about how to figure out your pricing. You start by finding out the minimum you have to charge as well as the value you're giving your client. And itemize out everything you're providing for them. We talked about how to have happy client relations. How to be able to interpret what it is they want when they can't articulate it themselves. And being able to follow up with them and make sure you're solving all of their problems. We also talked about final delivery, where again, follow up with them. Make sure they don't have any problems. Cuz, a lot of times they won't come back to you if there is a problem once everything's said and done. By being able to do that, you can get more recurring work from those same companies, as well as referrals. And keep a busy profitable schedule as a commercial photographer. So thanks again for watching, getting started in commercial photography. I'm Ben Lucas, thanks for watching.

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