The call to action, or CTA, is an essential component of video marketing. In this Coffee Break Course, you'll learn what a call to action is, why your business video needs one, and how to create a compelling one.
Cindy Burgess has been telling stories with video for more than 20 years. She’s worked in all aspects of the TV news industry – both in front of and behind the camera – in markets across Canada, the United States and Central America. Her many skills include producing, shooting, editing, scripting, reporting and hosting. Cindy now runs a video production company and teaches journalism part-time at the college and university level.