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1.2 The News and Editorial Market
In this lesson you will learn about the wide variety of clients for news and editorial photography: newspapers, magazines, wire services, online websites, and even public relations companies.
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1.Introduction4 lessons, 13:43
Free Lesson 1.1Welcome to the World of News and Editorial Photography01:53
Free Lesson 1.2The News and Editorial Market02:38
1.3The Editorial Portfolio06:00
1.4How to Get Work03:12
2.News Assignments2 lessons, 15:04
2.1General News02:35
2.2Behind a News Assignment12:29
3.Sports Assignments2 lessons, 11:27
3.1Sports Photography03:15
3.2Strategies for Sports Assignments08:12
4.Editorial Portraits2 lessons, 20:29
4.1The Portrait Assignment06:44
4.2Strategies for Editorial Portraits13:45
5.Food Photography2 lessons, 09:50
5.1The Food Assignment02:08
5.2Strategies for Food Photography Assignments07:42
6.Feature Assignments and Photo Stories4 lessons, 28:03
6.1Feature Assignments03:39
6.2Strategies for Feature Assignments Part 107:19
6.3Strategies for Feature Assignments Part 211:56
6.4Strategies for Feature Assignments Part 305:09
7.Get the Job Done4 lessons, 36:52
7.1How to File12:15
7.2Image Selection08:05
7.3Image Processing09:38
7.4Captions and Final Delivery06:54
8.Conclusion1 lesson, 00:34
8.1Conclusion00:34
1.2 The News and Editorial Market
Editorial clients. In this section, I'm gonna be talking about a variety of the clients that I've had experience with, including magazines, newspapers, PR companies, wire services, and recently, online newspapers. A short background on me, I began working for newspapers directly after graduating photography school about eight years ago. I've been working for newspapers, magazines, and all other various clients since then. To get a little bit into the language that I'm using here, a staff photographer is someone who's employed full-time by a newspaper. Newspaper photography is a nine to five job. They wake up every morning, check their assignments, and head out on the road. These jobs, though, are drastically shrinking in the industry. Three years ago, I struck out on my own as a freelance photographer, leaving my staff photography job. The economic security isn't as good, but I'm willing to trade it for the amount of freedom that I have with my photography. As a freelance photographer, I'm always approaching new editors and explaining my work. Editors have a list of freelance photographers that they know and trust. When an assignment comes up in a specific region, they consult this list. And that's how it's done. Magazine editors work quite similar to newspaper editors. But they generally have a little bit more resources, and longer timelines to invest in photography. Magazines generally are less constricted by budgets and timelines. And they're more generally focused on the type of photography they're commissioning. Wire services are organizations that provide photos to subscribing editorial and commercial clients. Wire services, such as Getty, Associated Press, Reuters, all work similar to newspapers. They have a staff of photo editors and staff photographers, but also work with freelance photographers who they like to call stringers. Online editorial sites have been popping up over the last few years, and are a new, emerging market in editorial photography. Everyone, from local blogs to international news organizations, are looking for content and have assignments. PR companies love the skills of editorial photography. Whether it's a portrait of an executive, photo or video coverage of some of their recent projects or events, there's a lot of work for these companies. It is important to have a wide variety of skill sets as an editorial photographer, but it's also important to identify your strengths and present them first. We are gonna get deeper into this in the next section, Building Your Editorial Portfolio.