1.1 What Is a Call to Action?
A call to action is the part of your video that asks the viewer to do what you want them to do. Actually getting people to do what you want takes some forethought, and in this lesson we'll outline how to start crafting your own CTA.
Cindy Burgess has been telling stories with video for more than 20 years. She’s worked in all aspects of the TV news industry – both in front of and behind the camera – in markets across Canada, the United States and Central America. Her many skills include producing, shooting, editing, scripting, reporting and hosting. Cindy now runs a video production company and teaches journalism part-time at the college and university level.