You have your photography business sorted, but where do you start with marketing it? Here are five assets to help you get started. Whether you want to create some awesome business cards to hand out at events, or you’re looking to dip into the world of online advertising, we have something for you.
Including 45 templates, the Photography Banners Ad set for Adobe Photoshop has a ton of choices for advert creation. The templates are clean and unique to help your photography business really stand out. Google Ads and Facebook Ads sizes are included and they’re fully editable.
Photography Banners for Instagram is a set of ten PSD designs, perfect for small and large businesses alike. There are a variety of styles to fit with your particular niche(s) and each is easy to edit and change to suit your needs.
Creating a calendar is a great way to promote your photography business and show off your images! This template for Adobe InDesign includes 14 pages: 12 months plus two cover page options. 2019 Minimal Calendar uses free fonts, so you won’t have to substitute when you get started.
This Photoshop template is perfect for photographers, with a simple and attractive design that puts the emphasis on you, and quality photography.
Whether you want to advertise specific services, or an event or exhibition, the Photography Flyer template for Photoshop is a great way to get the word out. Eye-catching and modern, there are three versions at A4 size, complete with bleed, so they’re print-ready.
Each asset here is from Envato Elements, where you can download unlimited resources for a monthly subscription.
Tuts+ Tips for Your Promotional Items
- When you’re choosing images for your promo items, remember that they’re probably going to be around for a little while, don’t pick something you’ll be bored of in six months or that will date quickly.
- Remember to include your branding and contact details. This might sound obvious but when you’re designing your leaflet or business card it’s easy to get caught up in making it look pretty and end up forgetting to include important details.
- Proof-read everything and have a third-party check it over. I know someone who recently got their phone number wrong on a leaflet that went out to hundreds of people. Embarrassing and costly!
- The result of everything will reflect on you, not just the photography, so make sure things like paper, printing and so on are of good quality too. You might choose to print promotional items yourself, or you might prefer to send designs away to another company to print.
- Make a mailing list where you can keep track of everyone you’ve sent promotional material to. You don’t want to send a calendar out twice, for example. You can use this to send some follow up emails later.