An animated logo is so much more exciting and dynamic than a still, and it’s also more than simply adding movement to your existing logo. Let’s take look at how and why you can nail a logo reveal.
Why Animate a Logo?
When you think about major brands, you can almost always identify them by their logo. We see golden arches and think McDonald’s, a tick will bring to mind Nike, and an apple with a bite out will make you think of, uh, Apple!
How your logo translates across different media is important too, and where you can, you should try to adapt it to fit. Many companies use sonic signatures, particularly in a world of streaming platforms like Spotify, where you may only have a few seconds to get your message across. One of the most recognisable of this is also one of the oldest: the five notes that make up the Intel sonic signature.
It makes sense then that for a film or video project, you might want to animate your logo. Here are some great reasons to do it:
- You can convey a particular message or emotion in your brand depending on the movement you choose. Investment company Lux Capital, for example, flip the X in their name to be a plus sign to reference making profit.
- A cleverly animated logo can stick in the mind of someone more easily, helping your brand awareness. Think of the Pixar logo with that cute lamp.
- Once you’ve created your logo reveal or animated logo, you can use it in every video to help keep consistency and build recognition for your brand.
You can read more about this in our article Should You Be Using an Animated Logo over at the Envato Blog.
How to Animate a Logo
You can animate a logo that doesn’t really seem like it leaves much room for animation. Take the standard Nike tick, that’s been animated in a number of ways and one of the most effective of those is when it has brightly coloured paint swirling through it—it gives the tick movement, without actually moving the object itself.
Conversely, you don’t want to go overboard, either. Movement for movement’s sake will be irritating to your viewers, you should try to keep it purposeful. Draw inspiration from your existing material—nobody knows your brand like you!
If you're making a logo reveal or animated logo for someone else, then dig into their company—get inspired by their existing creative work, their values and their company voice. An upbeat, bouncy reveal could work well for a young tech company, but probably wouldn't be appropriate for a charity bringing awareness to serious issues or plights.
Keep your animation short: less than five seconds is ideal and pretty much all the patience of your audience will allow for, unless you're an established brand doing something fun, like Disney.
Try a Template
If you’d like a good starting place for your animated logo, but you don't feel confident enough to make your own yet, then you might like to try a logo reveal template?
Based around an architectural blueprint, this logo reveal template will craft a fun animated logo from your text. There are four different versions to choose from.
This template is, as the title suggests, a nice clean and modern one, so it would be a good fit with lots of projects, from corporate videos to YouTube openers. The flare effect is pre-rendered, so you’ll be able to use this in After Effects solus.
Fully customisable, this glass themed logo sting is sure to impress. Shards of glass shift around before revealing your logo—there are several options in the pack.