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How to Set Expectations with Your Photography Clients


One of the biggest complaints about photographers is lack of communication and follow-up. Often, this is simply because photographers don't understand how difficult and stressful it is for their clients, especially non-professional clients, to hire and work with a photographer.

Clear Expectations Make for Better Photos

It's easy to make your clients feel looked-after; all it takes is for you to put a bit of forethought into how you interact. In this lesson from Chamira Young's course, The Photography Experience, you will learn about how to get your relationship started right by communicating to clients in a clear and professional way about what they should expect from their shoot with you (which will help you both feel a lot more prepared). This lesson also explains how to give your client a high-level view of your process—without compromising too much creative control—and how to talk about what to wear for the shoot.


This course is meant most for consumer-services businesses, like portrait and wedding photographers, but will benefit anyone who wants to provide better customer service. The lessons are broken down into three main areas: before, during, and after a shoot. By the end of this course, you'll know how to give your clients a good experience every time, and keep them coming back for more.

chair lighting and camera equipement in photo studio with seamless white backdrop

Keep Learning

Check out these resources to keep learning about how to operate a photography business.

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