Corporate Video Production Quickstart Guide for 2025

Corporate Video Production Quickstart Guide for 2024

In business, effective communication with your audience is a top priority. Corporate video is a great way to do this, whether it’s to showcase your brand, for marketing, or even internal stuff like training. In this article we’ll take you through what corporate video production is, some of the common questions around corporate videography, and how you can get started with your own business video production.

Common Questions About Corporate Video Production

What is Corporate Video Production?

Company video production involves creating of videos tailored for business purposes. This could be marketing, training, internal communications, and brand promotion.

Why is Company Video Production Important?

Video is a fantastic communication tool, and when it comes to business, it’s an accessible and often less formal way to get your message across.

How Does Corporate Videography Differ from Other Types of Video Production?

Corporate videography has its focus specifically for businesses. It aims to capture the ‘essence’ of a company, its values, offerings, and so on. While there are overlaps with other types of video - there’s no reason that corporate videography can’t also be entertaining, for example – it’s more strategic, and drives specific business goals rather than just audience engagement.

What Are the Benefits of Business Video Production?

Enhanced Communication: Videos offer an engaging and succinct way to get information across to an audience, or to communicate internally with staff.
Increased Engagement: While not always the main goal, visual content tends to keep viewers’ attention more effectively than text or other communication methods.
Improved SEO: Video is good for search engine rankings, boosting online visibility.
Brand Awareness and Trust: Building up recognition and trust is great for a brand, and video can help you do that by being instantly recognisable via a distinct 'style'.

"Video remains a key priority for business with its use as a marketing tool, and its perceived importance by marketers, reaching an all-time high." - Adam Hayes

What Kind of Thing Counts as Corporate Video Production?

Business video production could be a bunch of things, here are 10 quick examples, and we’ve even linked through to some templates you could use for each, from Envato Elements.

Explainer: Simplify complex concepts or processes.
Testimonials: Feature satisfied clients or employees sharing their experiences.
Behind-the-Scenes: An exciting glimpse into your company culture.
Branding: Establish and showcase the brand's identity, values, or mission.
Product or Services: Highlight features, benefits, and use cases of a product or service.
Training and Educational: Provide instructional content for employee training or customer education.
Recruitment: Attract potential employees by highlighting opportunities.
Events: Promote events, conferences, or corporate gatherings, or recap those that have happened already.
Corporate Responsibility: Showcase the company's commitment to social and environmental causes.
FAQ : Address common questions and concerns from clients or customers, and help solve those problems.

"66% of viewers watch a business-related video all the way through if it’s less than 60 seconds" - Vidyard

Understanding the Role of a Corporate Videographer

A corporate videographer is a creative professional who can translate a company's vision into visually compelling narratives. This is much more than just technical skills, they’re also storytellers who can align concepts with any overarching goals and branding strategies of the company.

A significant part of the role for someone who makes corporate videos is pre-planning. There are a lot of steps to take before you start actually filming and putting together the company video. This includes collaborating with clients or stakeholders to understand objectives, developing scripts and storyboards, and planning out each shot.

Effective communication is essential and videographers are adaptable to changes in project scope, client preferences, and any unforeseen challenges that might crop up. Meeting deadlines is really important, so time management and prioritisation is also a big part of the job.

Hiring a Professional Videographer

Hiring a photographer can be overwhelming: Where do you look? How much should you pay? How do you know they’re any good?

The first stop will usually be online platforms, and particularly those that connect businesses with freelancers, like fiverr, Upwork, and freelancer. If you don’t fancy that or there’s still too much to sift through then it’s worth Googling (or the search engine of your choice!) videographers in your area and then checking out their personal portfolios, social media accounts, and websites. This way, you can get an idea of their work and see if their style fits with your ideas for your brand.

Creative and PR agencies are another way to find videographers. Many firms provide marketing and corporate packages that include the making of video.

How Much do Corporate Videographers Charge?

This a little like ‘how long is a piece of string,’ because it all depends on what you want, and the expertise of the film maker. To give you an idea though, ‘On average, a two to three minute online corporate video may cost between £1500 and £5000’ according to Pulse. The number of filming days will affect the cost, as will any fancy motion graphics, licensing of sound tracks, and so on.

"91% of businesses used video as a marketing tool in 2023" - WyzOwl

Can I do Company Video Production Myself?

Sure! Many companies are making their own videos in house. With the advancement of technology and the availability of user-friendly video equipment, good results are definitely achievable.

Creating videos within the company is obviously more cost-effective. Additionally though, it also provides businesses with more control over the entire creative process, plus you won’t need to pay more if you decide you want some changes down the line.

Choosing the DIY path isn’t an easy option, it needs commitment and resources. You might need to train a team member, buy or hire in equipment, and spend a long time getting the result up to the quality that you need it to be at.

Choosing Between Professional or DIY

There’s no right or wrong answer here. The decision between hiring a professional videographer or opting for a DIY approach ‘in house’ will entirely depend on your specific requirements. Things like

Budget
Availability of equipment
Achievable quality vs desired quality
Time

If you have the time and money to invest in equipment and training, and if you’re planning to make a lot of corporate videos going forwards, then it probably makes sense to do it yourself. That way, there’s no ongoing cost consideration, and you retain more creative control.

If time and quality are the most important factors, and you have the money, then hand it over to someone who specialises in business video production. You’ll get a smoother creative process, and the confidence in the end product that’s being made by someone who knows what they’re doing.

"Instagram has 3 billion active users worldwide in 2023 and is projected to increase to 1.4 billion in 2024." - Sprout Social

What are the Steps in Producing Corporate Video?

Whether you’re hiring someone to sort your corporate videography, or doing it yourself there are some key things to do:

1. Define Your Objectives

Begin by clearly defining the purpose of your video. Whether it's promoting a product, educating employees, or showcasing company culture, having a well-defined objective will guide the entire production process. To put it simply: know what you want.

2. Script and Storyboard

Craft a script that fits with your objectives. Break it down into scenes and you can even think about making a storyboard to visualise how each shot will look and what you’ll see on screen at each stage. Even short videos will benefit from the structure brought by a script.

3. Plan Shots and Locations

Identify suitable locations for filming, even if this is just in the office! Think about things like the visual appeal and relevance of each setting to make sure your video is communicating your message in the way you want. Even if you’re filming in your workplace, dress the set!

4. Team and Equipment

Think about who and what you’ll need to make your video happen. Part of this may be outsourced if you’re hiring a film-maker, but think about things like lighting, sound, actors, voice-over… and so on. Make a list of everything and everyone you might need.

5. Filming

During filming, pay attention to details like lighting, framing, and sound. Be sure to get multiple takes to have options during editing, and remember to grab some b roll. One of the most important things is that everyone enjoys the process, and the more preparation you’ve done beforehand, the more relaxed and fun everything will be.

6. Editing and Post-Production

Editing is where the story or message of the video comes together. Professional video editing is a skilled and involved job, so if you’re planning on doing it yourself, make sure you’ve got access to decent video editing software.

"Some 68% of consumers say the primary reason they follow a brand on social media is to stay informed about new products or services" - Sprout Social

Tips for Successful Company Video Production

1. Keep It Short

Yes, we’ve said this before. Attention spans are short, so aim for a video length that effectively communicates your message without losing viewer interest. Less than a minute long will generally mean more people watch it the whole way through.

2. Invest in Quality

Decent equipment doesn’t have to cost the earth. Clear audio and sharp visuals contribute to a polished final video, so don’t skimp on quality.

3. Be Authentic and Consistent

Your audience will know if you’re being disingenuous and it can be a real turn off. Authenticity resonates, so showcase real people and genuine experiences to help you connect with your audience. Also resist the urge to veer off in all sorts of directions creatively, it’s important to keep your videos consistent so that they will all be recognisably you.

4. Optimise for SEO

The work doesn’t end when the video is finished, I’m afraid. You need to help get it seen, so include relevant keywords in your video title, description, and add tags to improve search engine visibility.

5. Track and Analyse Performance

Analytics tools are great for helping you track the performance of your corporate videos. Look at metrics like views, engagement, and conversion rates and learn what you did well, and what could use improvement.

6. Think About Accessibility

Incorporating subtitles (also known as closed captions) into your video making is sensible. It makes your offering more accessible to those who need it, but it also means that people who watch video with the sound off – which is quite a lot of us! - won’t just skip past your video.

Wyzowl has created a useful PDF, The State of Video Marketing 2023, so you can see all the relevant trends and information from the last year.

Download

Conclusion

Company video production is a blend of creativity, technical proficiency, and strategic thinking. We hope that we’ve given you plenty to think about in our quick-start guide to help you get started, either creating corporate videos in house, or hiring in a pro to do the heavy lifting! Remember, some of the key takeaways from this article: keep it short, be authentic, learn via analytics what worked and what didn’t, and hopefully you’ll continue to grow your audience and make awesome corporate videography.

Envato Elements

Envato Elements has everything you might need for corporate videos, including templates, icons, soundtracks, and more. Download and use as much as you like for a monthly subscription.

Every month you’ll discover free files for you to use, too.

About This Page

This page was written by Marie Gardiner. Marie is a writer, author, and photographer. It was edited by Gonzalo Angulo. Gonzalo is an editor, writer and illustrator.