On this page, find out more about how we choose the photo and video items we feature on Envato Tuts+.
About Envato Tuts+
Envato Tuts+ is part of Envato. Here, in the Photo & Video section, we publish tutorials, articles, and video courses about how to make photography and video, and marketing that promotes the creative stock assets available on Envato's markets and services. Envato hires the writers, producers, translators, editors, developers, designers, and other staff to produce this publication, including me.
The marketing on Envato Tuts+ is mostly related to items available from Envato Elements, Envato Market, Mixkit, Twenty20, and Placeit. This includes lists of suggested items, like ones about video templates, presets, LUTs, scripts, plug-ins, stock audio, video, and so on. We also make videos and how-to tutorials about specific items.
How We Pick Items
Who Makes The Picks
Usually, it's the author who picks the products on the page. I sometimes suggest a few items. Staff writers help with research, updates, and maintenance, replacing items that are no longer available and adding new ones with updated style or features.
Our editorial process includes lots of research. We look closely at your search queries and traffic patterns on the site. We follow what's new and trending on Envato's platforms. I also talk with the instructors and we investigate our tastes and hunches, based on experience, about what will resonate with our audience and be useful to you.
How We Search
We don't really do anything fancy to search for items. We research the topic, and then we find suitable items using the same interfaces you use.
There are three things we look for to start. First, creative potential. Can we imagine making something awesome with this? Next, check fitness for purpose. Looking a little closer, will this tool, project, or template actually work for what we're doing? Then quality: is there attention to detail and an understanding of user needs?
Besides making a really cool project, the project author needs to communicate what the thing they made is all about in an clear, efficient, and engaging way, and they have to spark the imagination. That's hard to do! The title, thumbnail images, preview images, and the promotional video, if there is one, are all obviously important. The text is often where things start to break down.
Sometimes we find a really great-looking product, but the creators haven't provided enough information for us to promote it fully. Beyond the artistic, the basic things we look for are useful descriptions, detailed technical specifications, step-by-step installation and use instructions, and carefully selected item tags. Links to supplementary examples, demos, and tutorials are not essential, but on larger and more complex projects they are important. On more complex projects we might also see if the item author provides user support. If the help documentation is translated into more than one language, all the better.
We skip any item that uses depictions of violence, sexism, or racist tropes. We also try not to use overly-loud music, rapidly flashing graphics, or strobe-like effects in videos.
Once we've looked at artistic and creative potential and checked the project basics, we consider more technical variables. These include:
- Project logic and organization, including documentation
- Size and complexity of the project or effect and how much work it takes to complete
- Overall difficulty and how much prior knowledge or experience is expected
- Minimum hardware specifications
- Software versions supported
- Included versions and options
- File-size of the downloads
- Dependencies and required plug-ins, if any
- Language options
A Few Different Ways to Get Templates
When we promote items from a subscription service, like Envato Elements or Placeit, we try to also include options you can buy on Envato Market, without needing a subscription. We like to provide free options from Mixkit whenever we can, too.
Give Us Feedback on the Envato Forums
This page exists to answer your questions. Do you have more questions about how we pick templates? Please let us know on the Envato forums.
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